The Iranian American Parents Association (IAPA) was formed in 1994 and has rapidly grown to encompass parents from all five Beverly Hills schools. A board of directors, consisting of active parents, has been formed to forward the organization's objectives. IAPA presents great celebrations for NowRuz every other year.

In organizing the IAPA NowRuz celebration our goal is: "To bring about greater harmony and understanding between the diverse cultures and people that make up this community." All the proceeds from the IAPA events will be donated to The LA County Foster Home Program, The Beverly Hills Unified School District and The Maple Counseling Center.